Twitter vs Facebook in the Race for Social Supremacy
Tags: Dick Costolo, Evan Williams, Facebook, Facebook Groups, Facebook Places, Mark Zuckerberg, New Twitter, Promoted Accounts, metrocafe311, Skype, social media, Techcrunch, twitter
Over the last few weeks and months there have been a lot of new developments within the social web. Things are moving at such a fast pace that it seems pretty hard keep up at times. For this blog post I’m going to focus on Twitter and Facebook. The reasons for this is that, these social networks are evolving at the fastest rate and secondly they are the two most relevant social networks, boasting 500 million and 165 millions users respectively.
Twitter have been very busy this year slowly introducing a lot of new features. Some of which have been moves to monetise the site and others have been to increase usability. In April this year it introduced promoted tweets. This means that companies can tap into a whole new user base that was shut off to them before. For a fee (sometimes up to $100,000) brands can pay to have tweets appear in the list of trending topics. These tweets are like any other, they can be replied too or re-tweeted but they remain at the top of the screen for as long as they were being “promoted”.
On the 14th of June this year Twitter officially launched Twitter Places, two months before Facebook Places was launched. This allows users to see where people they follow are tweeting from adding to the level of information being created. It also facilitates Foursquare and Gowalla integration. A month later Twitter introduced the “discover who to follow” function meaning that we can find people posting content that is more valuable to us. Continue Reading