Tag: online advertising

 

General

Online and On TV: Integration for Success

  • Emer Lawn (Head of Social Media)
  • October 21, 2008
  • 3 comments
 

Integrating online and offline marketing channels requires more than just taking your TV ad and placing it online. More and more studies show how traditional advertising, like TV, is merging with the Web; marketers are considering “integration” wherever possible.  When integrating online and of... Read more

 

General, Search & Analytics, Social Media

Social Media and its Impact on Search

  • Emer Lawn (Head of Social Media)
  • October 3, 2008
  • 2 comments
 

Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world, it’s important to determine the impact that advancing online channels, like social media, may have on search. With the changing times, the shift will continue to m... Read more