Balancing Your Marketing and Business Objectives Online
Emer Lawn
October 07, 2008
General, Search Engine Optimisation
1 Comment
Tags: branding seo, business objectives, driving traffic, marketing objectives, online business objectives, site conversions, site traffic
Increase Online Conversions
When determining the success of a site or the success of a brand because of a website, it seems there are many people overlooking what really matters: Conversions. It is easy for the majority of people to concentrate on increasing site traffic; but forget to follow up with what happens once they enter the site. People may visit your site and become familiar with your brand; but if you’re not considering search engine optimisation tactics in order to increase conversions, then what are you are doing … Continue Reading