Search & Display Marketing Integration, Engagement Mapping
Julian
November 13, 2008
General
4 Comments
Tags: campaign integration, display advertising, se, search marketing
I had the pleasure of speaking at the Search Marketing Expo in London last week on the topic of Integrating Search Marketing and Display Marketing.
A number of studies have shown the advantages of combining search and display marketing. These studies point to the following advantages of integrating search marketing and display marketing.
- Target key touch points in the purchase funnel
- Use search marketing to test display campaigns
- Drive searches from display ads
- Increase brand recall
- Optimise, before during and after the campaign
- Increase the pay per click campaign click through
- Drive engagement on your website
- Achieve higher conversion rates
Although … Continue Reading