Tag: search engine marketing

 

General

Digital Media Awards Shortlist Announced: IR for Three Awards!

  • Emer Lawn (Head of Social Media)
  • January 21, 2009
  • 2 comments
 

Interactive Return is delighted to start 2009 with nominations in three categories for the Digital Media Awards! Interactive Return will eagerly anticipate the results on February 13th, to hear whether we will be the winners of the Best Search Marketing Campaign, Best Mediacast Production, or Best U... Read more

 

General, Search & Analytics

IR Search Marketing Experts Speaking in February – Aisling Blake and Julian Lynch

  • Emer Lawn (Head of Social Media)
  • January 19, 2009
  • 1 comment
 

As companies around the world re-evaluate their marketing activity, February brings about courses and conferences where people are trying to brush up on their Online Marketing skills or learn how online marketing can impact their return on investment, relevant to their industry and sector. metrocafe311�... Read more

 

General, Search & Analytics

Google AdWords New Quality Score Going Live in Coming Days

  • Emer Lawn (Head of Social Media)
  • September 16, 2008
  • 5 comments
 

The long awaited arrival of the Quality Score “improvements” on Google Adwords was announced on the Official AdWords Blog yesterday morning, expected to go live “over the next few days.” Last month, news of the changes to the quality score were announced, and the industry responded by asking... Read more

 

General, Search & Analytics

Search Engine Marketing- Increasing Conversions and Traffic with Ideas that are Made To Stick

  • Emer Lawn (Head of Social Media)
  • September 15, 2008
  • 0 comments
 

Interactive Return knows that a great idea is not guaranteed to give great results; and so it is important to consider a few things when trying to increase traffic and conversions. Eric Enge of Search Engine Watch gave a great report on Dan Heath’s discussion at SES San Jose about keeping your ide... Read more