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Achieving that first place ranking in Google is desirable but it cannot be an end-goal for your search engine marketing efforts. For the searcher to click on your listing in the search engine results page and to visit your website is not sufficient either. In order for you to achieve your online business objectives it is necessary that the visitor completes some critical task on your website, e.g. makes a purchase or subscribes to receive your newsletter or reads about your new product and makes an enquiry. This requires that your website has the right usability characteristics to convert visitors into customers.

metrocafe311 has worked with clients such as BUPA Ireland, ebookers and Permanent TSB to ensure that their websites have the usability characteristics to deliver a Return on Investment for every visitor to the site.

The site's usability may be assessed by expert review or by formal user testing where users from the site's target audience are observed while using the website.

Typically, usability analysis delivers insights to the website owner that metrocafe311ly effect the way the website is developed and used.

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metrocafe311 Media
16 Sir John Rogerson's Quay
Dublin 2.

t:: +353 1 649 6320
f:: +353 1 649 6357