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Online Advertising


When it comes to digital advertising we at metrocafe311 take a holistic approach to the online media mix and evaluate the relative strengths of each channel in order to arrive at a balance Show Tickets available to be purchased at Vivid Seats that will effectively and efficiently communicate our clients selling proposition.

This approach provides our clients with a “balance” of strategies that can collectively drive meaningful gains. These objectives and strategies guide not only our media solutions, but creative placement and messaging tactics as well. In our experience the success of any campaign relies heavily on how, when and where we engage prospects and which media channels we invest in.

Given the choice of media channels available and increased media fragmentation, the necessity to integrate your marketing communications is vital. Clearly defining the role of each channel and how they should work together is of paramount importance if a coherent strategy is to be achieved. To this end, we take our holistic approach to communications and media planning and always seek to work closely with the key stakeholders involved in each campaign we work on with our clients. By doing this, we can ensure what we are communicating is consistent, not only in digital channels, but also with traditional channels.


Given the confusing array of opportunities that interactive media channels can offer, we feel it is extremely difficult to separate planning from buying, from creative and from technology.  The buyers of media space are also the planners in digital media because, unlike many other media, there is not a finite menu of fixed placements.  At metrocafe311 we constantly seek new opportunities based on our experience and the relationships we have with web site owners.

Pricing leverage, however, is not simply about low rates.  Ultimately it’s about performance and the ability of the media plan to deliver against specific goals.  So, while we achieve high levels of efficiency through competitive pricing, we also spend a great deal of time and effort securing the qualitative plan components that drive successful programs and ROI. 

Our collaborative approach to digital ensures our clients get the most out of their investment, we actively work with various agencies across channels and areas of specialisation to ensure proper coordination and flawless implementation of client activities in the online space.

We know what the pressure points are with commercial web site owners, and have a comprehensive knowledge, not only of what works, but also what is possible.  This enables us to secure both the best rates and opportunities available. 

Contact Us

metrocafe311 Media
16 Sir John Rogerson's Quay
Dublin 2.

t:: +353 1 649 6320
f:: +353 1 649 6357

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